Arm & Hammer and North Shore Animal League America (NSALA) have teamed up to promote pet ID tag usage among cat owners. Together, they have launched the “Tag a Cat, Save a Life” initiative, which aims to educate cat owners on the important role pet identification tags play in keeping lost cats out of shelters.
“Many people have misconceptions that having their cat wear a tag and collar can be harmful or uncomfortable for their cat,” said Joanne Yohannan, senior vice president of operations for NSALA. “That is not the case; there are collars that are specifically designed for the safety and comfort of cats. There are numerous cats that enter shelters daily and it is refreshing when one arrives with a tag so that the shelter can place the lost pet in the hands of its loving family.”
NSALA, a no-kill animal rescue and shelter based in Port Washington, N.Y., estimates that approximately 70 percent of all animals euthanized each year are cats that enter shelters without ID tags. According to the organization, it’s critical for cat owners to understand that tagging indoor and outdoor cats is both safe and beneficial to their pets’ lives.
To support the initiative, cat-litter maker Arm & Hammer has launched an integrated marketing campaign with the tag line: “Tag a Cat, Save a Life.” As part of the campaign, the tag line will appear on product packaging, in magazines, online and in handouts provided to new cat owners at the point of pet adoption.
In addition, cat owners have the opportunity to obtain a free, personalized ID tag via mail with the purchase of any two Arm & Hammer cat litters, including Arm & Hammer Super Scoop Clumping Litter and Arm & Hammer Multi-Cat Extra Strength Clumping Litter. For more information, visit their website.