Emojis Help Cat Adoptions

Turn a cat emoji into a real-live-adorable cat when you text this pet shelter.

Turn a cat emoji into a real-live-adorable cat when you text this pet shelter.

CBS News 8 – San Diego, CA News Station – KFMB Channel 8
In a world where people conduct complete conversations using colorful emoji characters, one company is using that trend to its advantage in an effort to find homes for shelter animals – all without putting down your mobile device.

The product, called Emmett, is an emoji-powered personal assistant with a very important purpose: simplifying the pet adoption process and making it more tech-savvy.

Designed by Dynamic Vision in Oceanside, Calif., Emmett is the first product of its kind, and is being called the wave of the future by product manager Ryan Greenwald.

Curious as to how it works? Using your cell phone, potential adopters are instructed to text a cat or dog Emoji (depending on what animal you are looking to adopt) to the number 760-201-1441. Within 15 seconds, you will receive a picture and description of an available adoptable animal delivered straight to your mobile device.

The San Diego Humane Society has been using the Emmett initiative for about one month now, noting that their favorite feature is merely the ease of use – allowing people the power of pet adoption at their fingertips.

Presently, the San Diego Humane Society is the only organization using Emmett. With new add-ons and features being worked on daily by Greenwald’s team, however, this new method of adoption may soon be coming to a shelter near you.

What do you think of mmoji-powered pet adoption? Would you give it a try?

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