First-Ever ‘Camp’ Promoting Healthy Cats Pops Up In NYC

Purina ONE has launched a two-day event in New York City to teach cat owners and lovers about the importance of having a healthy feline.

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Now this is our kind of summer camp! Via  Purina ONE Cats/Twitter
Now this is our kind of summer camp! Via Purina ONE Cats/Twitter

A unique pop-up is the talk of the Big Apple this Friday and Saturday, and according to organizers, it’s the cat’s meow.

Purina ONE launched today the first-ever indoor “Cat Camp” in the heart of New York City where kitty lovers of all ages can mingle with adoptable cats and learn what whole body health means for felines.

Healthy kitties are the No. 1 focus of the first-ever Cat Camp. Via Twitter.

Healthy kitties are the No. 1 focus of the first-ever Cat Camp. Via Purina ONE Cats/Twitter

During the two-day event, which runs from 10 a.m. to 6 p.m. EST at 201 Mulberry St., camp counselors will guide campers through various activities such as stretching, climbing, play and arts and crafts, all reportedly inspired by a healthy cat’s routine. The camp has a climbing wall and a “pond,” and to top it off, participants can discuss how to check for whole body health in their own cats while gathered around a pretend campfire.

One kitty finds his way across the "campfire." Via Twitter

One kitty found his way across the “campfire.” Via Purina ONE Cats/Twitter

Cat fans are encouraged to experience this unique camp in person or from the comfort of your home or office at Purina ONE’s live stream.

Standing proudly by the first-ever Cat Camp sign. Via Twitter

This cat is clearly waiting for his parents to pick him up from Cat Camp. Via Purina ONE Cats/Twitter

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