When we first heard about this, it was impossible not to picture our dog lying on the couch, wearing a robe, eating bon-bons (dog-friendly of course) and barking if we talked too loud during his “stories.” But in all seriousness, this canine-centric programming might be the best things to happen to your dog’s day since squeaky toys.
Designed with the stay-at-home dog in mind, veterinarians, dog trainers and animal behaviorists were consulted during the network’s four-year development, resulting in programming designed to appeal to a dog’s sense of sight, hearing and movement detection.
“Many dog owners come home … to find a sad pooch or a ripped-up couch,” says Gilad Neumann, CEO of the New York City company. “This likely results from separation anxiety, which is one of the most common behavioral issues for dogs that are left at home.”
In addition to relaxing and Pavlovian programming, DogTV offers content designed to desensitize dogs to stimuli such as babies, cars and fireworks that would otherwise drive many canines crazy.
As part of the national rollout, DogTV is conducting a casting call to identify talented dogs for possible appearances in a made-for-DogTV program called “My DogTV.” Through July 14, new subscribers may submit videos through DogTV’s Facebook page. The videos may show dogs doing anything from skateboarding to howling.
The channel, which has been available only in San Diego on the Cox and Time Warner cable networks and through the Internet and Roku streaming players, will be available free to DirecTV subscribers Aug. 1 to 14 and can be continued for $4.99 a month. Dog owners who preorder the channel by Aug. 10 at dogtv.com/directv will receive a free one-month subscription along with some other doggie “treats.”